Summerfruit New Zealand
Summerfruit New Zealand represents the interests of apricot, cherry, nectarine, peach, and plum growers. It provides strategic direction and focus, building strong relationships between growers, marketers, retailers and exporters.
Summerfruit NZ works at both national and regional levels to promote stone fruit to the consumer.
Summerfruit NZ holds a conference which has a different theme every year. Materials produced in the style included; a program, pull up banners, large sponsors banners, reports and the Annual Report.
Handle with care
A major issue for Summerfruit NZ has been the mishandling and storage of it's produce, which costs growers revenue with losses from damage and non repeat sales from hard flavourless fruit.
'Handle with care' graphics were designed for growers to use on their boxes. This project was expanded to include the Know your New Zealand Summerfruit booklet, which contains information on fruit varieties, availability, and produce handling, and large supermarket posters with instructions for staff on how best to handle fruit.
handle with care
Three issues of the Summerfruit magazine are produced each year to communicate with growers and the associated industries.